Radiance

Radiance

Ensemble

Ensemble

Innovate

Innovate

Glamouri

Glamouri

Lacrosse Australia

Lacrosse Australia

Building the content program for a sport on its way to the Olympics.

Building the content program for a sport on its way to the Olympics.

Lacrosse Australia Content Producer via Circus Media Co

Since arriving in Australia I've been producing content for Lacrosse Australia across tournaments, national team programs, and community events. The work spans multiple formats and the goal is always the same: grow the game and build an audience that's ready for LA 2028.

1.9 million views. 131,800 engagements. 90 days.

Lacrosse Australia Down Under Remix

A celebration of Australian lacrosse culture built for social. Fast, energetic, and made to reach people who haven't discovered the game yet.

On the Ground

From traveling on tour with the high performance teams, to onshore squad trainings, these are the frames from inside the Australian lacrosse program. It's been a privilege to develop trust with Australian lacrosse players to tell their stories in the present moment of Olympic history.

Behind the Scenes

Moving to Australia meant building from the ground up in a new market. The work with Lacrosse Australia was how I established myself here.

In October 2025 I travelled to Canada with the Australian national team to document their Canadian Sixes tour.

Social reels and event coverage produced from inside the program across the full tour. A month later I was in Adelaide covering the Major League Sixes and the Lacrosse Australia Hall of Fame event in real time. Earlier in 2025 I covered the World Lacrosse Qualifiers in Queensland as part of the broader Olympic pathway content program.

I also produced content in support of the Sue Sofarnos Foundation, an organisation dedicated to removing financial barriers for female athletes representing Australia in lacrosse.

The results across this body of work came in at 1.9 million views and 131,800 engagements within a 90 day window. That's what consistent community focused content production looks like when it's working.

I view Australia as a key player for the growth of international lacrosse towards the Olympics, and I've started to establish my next career chapter onshore.

Major League Sixes Adelaide — Event Recap

The Major League Sixes came to Adelaide in November 2025. More than a tournament, it was a statement about where lacrosse in Australia is heading. Alongside the elite competition, the event brought QuickStix programs and youth participation initiatives to the forefront, giving young Australians their first taste of the game in a live event environment. This recap captures the full picture. The competition, the community, and the grassroots energy that will drive the sport's growth between now and LA 2028.

The Instagram Feed

Content built for a sport growing its audience one post at a time.

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