Fashion was new territory for me. My background is in sport and I'm used to shooting things that move fast and don't wait for you. A fashion shoot is different. The pace is slower but the attention to detail is higher. Every frame matters in a way that takes some adjusting to.

What I brought to this shoot was the same thing I bring to everything else. A clean eye, a focus on telling a story, and the discipline to keep working until the shot is right.

Serafina's brand sits in a specific lane. Elevated but approachable, considered but not overcomplicated. The content needed to reflect that and I think it does. Sometimes stepping outside your comfort zone produces your most considered work.