Education content has its own set of challenges. You're working with real students, real staff, and a school that has a very specific idea of how it wants to be seen. The brief needs to be respected and the people in front of the camera need to feel comfortable. Getting both of those things right at the same time takes patience.

Over three months I worked with the team at Circus Media to produce a website hero and a specialised sport programs video for Western Heights College's open night and back to school recruitment campaign. The shoot was planned carefully and executed cleanly. The goal was always the same: give prospective students and their families content that made the choice feel clear.

Education is one of those categories where the content either lands or it doesn't. There's no middle ground when a parent is deciding where to send their kid. I think this one landed.