Real time game day content, player features, and branded graphics, produced fast.
Here is how my background lines up with this role.
At Utah Tech University, I designed my degree to combine digital film, marketing, and web development. From content ideation to delivery, every project focused on elevating brand stories through video. The unifying thread in my academic path was a drive to understand audiences and communicate with clarity and impact.
Content has always been the through line. Producing, filming, editing, and refining media has been at the heart of every role I've chosen, from social media campaigns to in depth commercial projects for national and local brands, including WNBL home games for the Geelong Venom, one of the league's own clubs.
The result: measurable impact, repeat engagement, and reliable results, no matter the platform or client.
Geelong Venom Season Highlights
Game coverage, athlete moments, and the energy of a team finding its identity. Built for social and delivered in real time throughout the season, executed for long term archives and evergreen use cases.
Content Off The Court — Partnerships & Brand Values
WNBL x Beyond Blue Ambassador — Gemma Potter
Gemma Potter didn't have to share her story. She chose to. After suffering an ACL injury she sat down to talk openly about the recovery, the identity questions that come with being an athlete who can't play, and what it means to come out the other side. As a Beyond Blue Ambassador she used this platform to advocate for mental health awareness in sport. This piece was built to give that conversation the space it deserved.
Puma Australia x Lilly Rotunno
Lilly Rotunno needed a sponsored video built around her Puma shoes, and she brought me on to make it happen. I took the project from ideation through production to final delivery, working with Lilly to land on an angle that felt like her rather than a straight product placement. The result is a piece that serves the sponsorship and still feels personal and authentic.
WNBL x Geelong Venom — Pride Round
Alex Sharp's Pride Round message was direct, genuine, and built for social. A short form reel produced to reach people where they are and reflect the values the Geelong Venom stand for as a club.
Geelong Venom x West Carr and Harvey — Corporate Partnerships
Professional sport runs on partnerships and the content has to work for everyone in the room. West Carr and Harvey Geelong came on as a Geelong Venom partner and this piece was built to mark that moment. Proud to be supporting local athletes in women's professional basketball, the announcement needed to feel genuine to the community and credible to the brand. I produced this piece to capture that commitment, built around the players and delivered to reflect what a good corporate partnership in women's sport actually looks like.
Game day is where I am most comfortable.
I covered WNBL home games courtside with the Geelong Venom from November to February, and I traveled with Utah Tech basketball across the United Athletic Conference. Producing reactive content during a live game is part of my regular workflow.
Photoshop and Illustrator are part of my daily toolkit.
I use Photoshop and Illustrator daily alongside Premiere Pro, and I have produced championship title cards and recap graphics that carry consistent branding across platforms. A dedicated game day template system is a natural next step from there.
This is the space I want to keep working in.
Producing WNBL home games for the Geelong Venom, working closely with athletes like Gemma Potter and Alex Sharp on stories that mattered beyond the scoreboard, is what made me want to stay in women's basketball rather than move on to something else.
Photos
Game day frames, fan activations, award nights, and the in between moments that make a season worth documenting.
Behind the scenes
Home game production for a professional sports team isn't just about the highlights package. There's a shot list, sponsor commitments, fan activation coverage, real time deadlines, and none of it waits.
Every home game came with a set of responsibilities. Capture the live game action and produce highlight content in real time. Hit the sponsorship shot lists so partners had what they needed for future posts and campaigns. Document fan activations on the night. And through all of it, maintain a consistent visual standard that held up across every deliverable.
Beyond the regular season I also covered the end of season awards night, capturing the moments that close out a year of work for the athletes, staff, and the community that showed up for them.
The content that came out of this season went beyond game day. The WNBL x Beyond Blue campaign gave Gemma Porter the space to share her ACL recovery story and her advocacy work as a Beyond Blue Ambassador. Alex Sharp used her platform during Pride Round to deliver a message that mattered. And the new partnership between the Geelong Venom and West Carr and Harvey Geelong gave women's professional sport in the region another business backing it.
That's the full picture of what this season produced and what good sports content looks like when it's doing its job properly.
The Instagram feed
Game day content, athlete stories, and a season worth watching.
Work efficiently. Never lose the story.
Every project I run moves through the same pipeline. Capture, organise, edit, deliver. I use Photoshop and Illustrator daily alongside Premiere Pro and DaVinci Resolve, and I keep a structured asset library so nothing gets lost between a live event and a finished post. The Geelong Venom home games are a good example of that range, real time highlights for game day, and player features like Gemma Potter's Beyond Blue story for the moments that matter off the court. I have not yet managed a dedicated social scheduling tool or a sport specific CMS, but I pick up new systems quickly and I think in terms of a content calendar by habit.
Premiere Pro
Colour Grading
Short-form Reels
Live Event Coverage
TikTok Content
Digital Asset Management
Website CMS Management
Branded Graphics
Long-form Content
I want to help the WNBL connect with more fans.
jackson@jacksonbybee.com
